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Welcome to the team! Love your stuff on Twitter. I appreciate this particular article. I think PFF is souring people on analytics because of both their grades, but then also their defense of their grades, which tend to try to deny just how subjective their QB grading criteria are/acknowledging what you’ve said: that it’s an incomplete picture. So thanks for taking the time to clarify what analytics is. Look forward to future content!

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Yeah, PFF's PR team leave's a lot to be desired by the average fan. I think a lack of transparency about exactly how they do their grades makes it feel like just a black box we're supposed to just accept. I think a page with a variety of plays for each "grade point" and explanations as to why that play got that grade would go a long way toward earning a bit of trust and public buy-in. I'm probably going to write at some point about how different models (PFF grades being one) can be good overall but miss on specific players who don't play the game like the average player at his position does. Models work better for the masses than the outliers.

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I don’t know enough about “analytics”, but I certainly can feel the passion you have for it. Loved the “elephant” metaphor … it really added context to something I know little about. Enjoyed your 1st piece, I’m sure your contribution will add much value to the readership.

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Great introduction to the series, I’m excited to see how it develops!

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Welcome to KCSN! I look forward to this series.

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